Why we prototype in motion first

Brands live on screens that move, so we test them there first. Before a single guideline page exists, we build rough loops to see how the idea behaves.

Does the mark hold up at speed? Does the type breathe or panic? Does the colour still work when it's only on screen for half a second?

Motion prototypes save weeks of polishing the wrong direction. They also make presentations far more honest: clients feel the brand instead of imagining it.